01 Naming & positioning
Finding a free, memorable, registrable name is serious work. Defining who you are and why you exist — even more. We work with founders and marketing teams using structured methods.
- Brand archetype workshop
- Naming exploration & shortlist
- Preliminary domain & trademark check
- Value proposition canvas
- Positioning statement
02 Logo & visual system
Logos that work on mobile and outside digital. Full visual system: color palette, type system, iconography, illustration, photography. Not a "pretty logo" — a system that scales.
- Main logo + variants (mark, lockup)
- Color palette (primary, secondary, semantic)
- Type system & hierarchy
- Iconography & illustration style
- Photographic direction
03 Brand book & guidelines
The brand book is your brand's instruction manual. Used by your designers, devs, vendors. No 80-page PDF no one opens — operational guidelines, do/don't examples, downloadable assets.
- Brand book PDF + Notion/Figma version
- Tone of voice & copywriting guidelines
- Do/don't application examples
- Downloadable asset library
- Versioned updates
04 Applications & rollout
A brand is useless if not applied. We support application: website, social, packaging, business cards, presentation templates, signage. Sonic & motion identity too.
- Website & digital
- Stationery & print
- Packaging & label design
- Presentation templates (Keynote/Slides)
- Sonic & motion identity
- Signage & ambient